Growing a better world
Carolyn Hall (CEO & Managing Director) and Kelly Thorburn (Communications & Media Manager) recently attended a marketing and networking event with Vitasoy Australia and several of its partners, including TetraPak, CafeSmart and social media experts The Pistol. It was a real pleasure to meet other partners in the Vitasoy network and spend some time together in Vitasoy’s hometown of Albury Wodonga.
The event started at the Mitta Mitta Canoe Club on the Murray River where we enjoyed watching locals float down the river on a hot day, while we explored marketing concepts for new Vitasoy products and looked at how partners like Mulloon could be involved in and benefit from the marketing process.
A vibrant and animated dinner that evening provided the opportunity to connect more deeply with CafeSmart team members, Isabella Stanley and Cynthia Mac Caddon. CafeSmart actively raises funds through participating cafes where the purchase of coffees helps contribute to local projects that aim to address homelessness. Vitasoy Australia’s CEO David Tyack also popped in for a meet and greet.
The last day included a trip to the Vitasoy factory where the plant milk process and commitment to more sustainable packaging was very clear. The event finished with a plant-based yoghurt tasting that had everyone surprised and smiling.
Hats off to Cara Harrington and Nick Bartram who continue to demonstrate Vitasoy’s commitment to sustainability, social impact, and plant-based milk! And well done to Bella Ericson from Vitasoy who did a great job taking caring of us all during the event.
Finally, a huge thanks to Vitasoy Australia, the Mulloon Institute’s first-ever corporate sponsor. They have pledged a generous $1.25m over five years to help us rehydrate catchments around Australia and we look forward to continue working together on this!
