The Pistol wins beverage company Vitasoy after a competitive pitch

The Pistol will bring its digital strategy expertise to Vitasoy after winning the beverage company in a competitive pitch process, effective immediately.

In securing the account, Vitasoy was impressed with the full-service digital marketing agency’s significant digital credentials and depth of understanding in the consumer packaged goods space, along with the agency’s strategic approach to producing and curating creative content.

Founded in 1940, Vitasoy began as a Hong Kong-based beverage company, focused on producing high-protein dairy alternatives. The company has since expanded across the globe, including opening a manufacturing plant in Victoria in 2001 to supply the Australian and New Zealand markets. Vitasoy Australia proudly uses premium, whole Australian almonds, soybeans, oats, and other plant products in its beverage and yoghurt range.

The company also has strong purpose led aspirations, as articulated through its “Let’s Grow a Better World” campaign.

A key component of this campaign is its partnership with the not- for-profit research organisation the Mulloon Institute, which is focused on rehydrating, and rehabilitating 2.5 million hectares of agricultural land.

The Institute’s research into property and catchment scale rehydration and restoration has been used by farmers nationwide to create resilient, productive, and profitable farms, with agriculture and the environment working in harmony.

Published by Mediaweek on 30 March 2023.

Kelly Thorburn11 April 2023