Harnessing the Power of Farm Data

The Farm Writers’ Association of NSW have done it again! This time tackling a challenging topic that touches all of us invested in Australian agriculture.

‘Harnessing the Power of Farm Data’ was an opportunity to explore this topic and discuss how best to navigate the data journey.

Industry experts included John Fargher (AgriWebb), Andrew Ward (Regen Farmers Mutual) and Pip Grant (Loam Bio) provided a gripping panel discussion enjoyed by the Mulloon Institute’s CEO & Managing Director Carolyn Hall and Dr Laura Fisher Creative Adaptation & Partnerships. 

Rapid technological change is occurring across the sector and the associated farm data can help farmers make informed decisions taking a lot of the ‘guess work’ out of farming, providing greater efficiencies right along the supply chain.

But there are questions around whether that data can be used against farmers. 

The value of good quality data certainly became clear from the discussion with the message that natural capital markets are really data markets, that data is knowledge and the more accurate the data the more our farmers can get paid.