Buy a litre, restore a metre this November!

Vitasoy joins forces with Mulloon Institute for Australia’s largest ever landscape restoration project

Back in 2021 we partnered with Vitasoy who support us to strengthen the resilience of Australian landscapes. Together, under this new campaign launched on 1st November, we will bring new life to millions of hectares of farmland in the country’s largest ever landscape restoration project.

Australia is the driest inhabited country in the world, with more than 70 per cent of its land being arid or semi-arid. Prone to long droughts, bushfires and other natural disasters, these challenges are expected to get worse, with agriculture profits in Australia falling 23 percent in the last 20 years due to the effects climate change.  

Faced with these environmental challenges, Australian farmers must find new ways to increase drought resilience and make every drop of water count.

Mulloon Institute is on a mission to educate farmers about sustainable, profitable water management by rehydrating on-farm catchments.

Since our formation in 2011, Mulloon Institute has worked with 3000 farmers, helping to revive 40,000 ha. of farmland to create healthier and more productive landscapes. This work has led to an average on-farm productivity gains across the country.

Mulloon Institute is now embarking on Australia’s biggest rehydration initiative with the goal of working with 5,000 farming families to rejuvenate 2.5 million hectares of Australian farmland. Throughout November, for every Vitasoy product sold at IGA and Foodland stores, Vitasoy will donate funds to rehydrate one square metre of land.

Mulloon Institute’s CEO Carolyn Hall says there’s never been a more crucial time to restore water to Australian farmland.

“Farmers are highly susceptible to the effects of climate change and we hope to boost resilience across Australian agriculture by giving them the tools to more effectively harness their natural water resources.

“The national rehydration initiative is all about futureproofing our land. We’re thrilled Vitasoy is joining us to help boost productivity gains across the entire Australian agriculture sector.”

Warren and Lori Pensini, cattle farmers from Paraway Farm southeast of Western Australia’s Bunbury says the work facilitated by Mulloon Institute transformed their property and reinvigorated the natural landscape.

“Originally a eucalypt forest and woodlands, past land clearing on the farm led to prolonged soil issues but the team implemented holistic farming techniques to utilise the landscape topography properly,” Warren said.

“Our grazing management and productivity have improved significantly in a short time, but what stands out the most is the incredible impact the landscape’s newfound beauty has had on my mental health. Each day I am approaching work on the farm with a greater sense of joy than before.”

Sange Iyer, CEO at Vitasoy Australia, adds: “Productive and healthy waterways are vital to the success of agriculture which is why we’re supporting Australia’s biggest ever rehydration initiative to help grow a better world.

“Farmers are on the front line when it comes to managing the effects of climate change and Mulloon Institute creates more robust landscapes and more resilient regional communities.”

To support Aussie farmers and help rehydrate millions of hectares of Aussie farmland, head to your local IGA or Foodland store to purchase a Vitasoy product or visit soy.com.au for more information.